Web Design - Social Media - SEO

Cornell O & P

Services Provided

Project Description

Cornell O & P, a leading provider of prosthetic and orthotic care in Beverly and Danvers, MA, approached us to revamp their digital presence. Their goal was to have a modern, professional website that could clearly communicate their services, showcase their expert team, and connect with patients on a personal level.

In addition, they wanted ongoing digital support: managing social media, creating engaging content, and implementing a comprehensive SEO strategy to ensure visibility for both locations.

We partnered closely with Cornell O & P to:

Build a fully responsive, user-friendly website highlighting their services, team, and patient journey.
Create branded PDF templates for internal documentation and patient resources.
Manage monthly social media campaigns focused on storytelling, awareness, and community engagement.
Implement SEO strategies for both Beverly and Danvers locations, including blog content, local search optimization, and website content updates.

Project Strategy

Our strategy focused on showcasing expertise, humanizing the brand, and improving accessibility for patients and caregivers. We conducted multiple planning sessions with the Cornell O & P team to understand their workflow, patient stories, and unique service offerings.

Key elements of the strategy included:

Website Structure & UX: Designing clear, navigable pages so patients could find information easily.
Storytelling & Branding: Highlighting the team, patient experiences, and Cornell O & P’s mission through social media and website content.
SEO & Local Optimization: Targeting relevant search terms for prosthetics and orthotics in Beverly and Danvers, ensuring each location ranked well in local search.
Content & Resources: Creating informative pages and blogs to educate patients, improve engagement, and support SEO goals.

Project Solution

Website Design & Development

The new website was designed to be modern, accessible, and fully responsive. Key sections included:

Home Page – An engaging introduction to Cornell O & P with easy navigation to core services.
Our Story & Meet the Team – Showcasing the clinic’s history, values, and expert staff.
Prosthetics – Detailed overview, patient journey timeline, and service pages for lower limb, upper limb, and sockets, including lines & accessories.
Orthotics – Overview plus specialty pages for pediatric care, CMT neuropathy, plagiocephaly, rehabilitation, and sports orthotics.
Resources – Patient information, billing policies, insurance coverage, support groups, lifestyle and professional resources, device donation information, blogs, and FAQs.
Contact, Pay My Bill, & Make Appointment Pages – Simplifying patient interaction and access to care.

We also created PDF templates for patient documents and internal communications, ensuring consistency in branding and professional presentation.

Social Media Management

Our monthly social media campaigns highlight:

Stories of patients and the impact of their care
Behind-the-scenes looks at the Cornell team and events
Awareness campaigns, motivational posts, and client interviews
Educational content about prosthetics and orthotics

The content strategy emphasizes human connection, showing both the expertise and compassion of the Cornell O & P team.

SEO & Content Marketing

For both Beverly and Danvers locations, we implemented:

On-page SEO: Optimizing service pages, meta tags, and internal linking.
Local SEO: Google Business Profile management and location-specific content to improve map-pack visibility.
Content Marketing: Monthly blogs targeting relevant keywords to educate patients and drive organic traffic.

Ongoing Analysis: Monitoring performance and adjusting strategies to maximize search visibility and engagement.
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Project Results

Modern, user-friendly website reflecting Cornell O & P’s professionalism and patient-focused care.
Enhanced online visibility for both locations through SEO and targeted content marketing.
Engaging social media presence sharing patient stories, team highlights, and awareness campaigns, strengthening community trust.
Consistent branding across digital and offline materials, including PDF templates and patient resources.
Improved patient interaction through easy navigation, appointment scheduling, and billing access.

Key Takeaway

By combining strategic website design, social media storytelling, and comprehensive SEO, we helped Cornell O & P build a complete digital ecosystem. Their online presence now not only communicates expertise and care but also strengthens community engagement, elevates patient trust, and supports growth across their Beverly and Danvers locations.