Nobody wants their website to look outdated and dull. If you are aware of the essential aspects of website design, you can make sure your website constantly impresses visitors. It is not about chasing the latest trends blindly, but rather understanding the best practices for designing and applying them.
Keeping the website orderly, tidy, creative, accessible, and efficient is always important, and 2024 will be no different. Whether it is an e-commerce platform, a SaaS product website, or anything else, all top business website designs pay attention to some particular factors.
Here are some of the web design trends that you need to watch out for in 2024. They are most likely to dominate the industry and influence experts as well.
Numerous websites focus on user experience, or UX, and it is the right thing to do. This is one of the B2B website design trends to watch out for in 2024 because its significance is expected to increase further. The designers use it to create immersive experiences for the users.
Whether it is the hero image or headline, navigation bar, animations, or videos, everything needs to be designed to engage the visitors within the first few seconds. Every piece of information on the home page of the website should immediately and directly convey what the business has to offer. It will help potential customers understand how it can solve their problems.
Every designer understands the significance of accessible web design, but it will play a more central role next year as marketing accessibility gains momentum. So, you can expect to see it become a standard practice.
The designers will start to consider only the factors absolutely essential in experiential websites, mouse-triggered scaling, and parallax effects, which some users might not be comfortable with. The use of contrast, colors, layout, and navigation also need to be considered for making websites more accessible.
The inclusivity will continue to be reflected in website design trends for 2024. Especially, there will be more focus on inclusive language and content, such as the use of alt text for images and making text on the page more clear with color, font, and size considerations.
In addition, there will be more gender-neutral design regarding content organization and flow. For instance, some websites will forego men’s and women’s categories for a more inclusive format. That will avoid assumptions about how people use the products or services.
From retro illustrations to oversized text, numerous effects are making a comeback. Many designers have been including graphics in their web designs inspired by the trends of the late 1990s and early 2000s. In web design, you can expect to see the effects of that era dominating the world of website design in the coming year.
For instance, elements like neon colors, matrix-style text, static noise in background imagery, etc. may become popular. As people react so strongly to nostalgia when it comes to design, it is no surprise that Y2K visual elements are being used in branding.
Designers are well aware of the relationship between user behavior and page load time. According to a study, 53 percent of visitors abandon a website page that has a loading time of more than three seconds. It is gaining importance because Google has prioritized page load speed in the latest SEO updates. So, if you want to know what the latest trends in website design are, page load speed is something you need to focus on.
Chatbots are very common these days, and all the top business website designs include them. But what is a chatbot? It is software that uses chat to provide users with human-like conversations. Its main objective is to respond to the questions of the users through instant messages. For instance, if a customer visits a website looking for phone support and the software detects they are eligible for a free phone upgrade.
The experts believe that chatbots are going to become the standard for basic and simple customer service requests and personal shopping. With machine learning and artificial intelligence, it has become more sophisticated.
This is another B2B website design trend to watch out for in 2024. Dynamic typography (also known as moving typography or Kinetic) is the style of adding animation that immediately captures the attention of viewers. Numerous designers and brands have already started following this trend.
Dynamic typography can work as a standalone characteristic on the home page too. With moving text for headlines or subheadings, it is easier to engage the users and avoid cluttering the site. There is no need to fill the spaces with shapes or visuals to enhance the browsing experience. It also does not slow down the website and looks catchy on mobile devices as well.
The above-mentioned trends are most likely to dominate the website design industry in 2024. Whether you are looking to design a new website, make minor changes to it, or revamp it entirely, paying attention to these aspects can be a game-changer. You will be able to develop a user-friendly and highly functional website that performs exceptionally well. If you are ready to take the visual aspect and efficiency of your website to the next level, reach out to Five Chain. Our team of experts will ensure your website has a flawless user experience.